There are some apps out there which have really hit it off since apps became a thing a decade ago! Here we list some of the most popular apps worldwide and we take a look at what makes them so successful!
Founded by Jan Koum and Brian Acton in 2009, WhatsApp (as I’m sure you are aware) is a communication platform for phone calls, video calls, messaging, photo-sharing and so on. WhatsApp makes global communication simple and easy, which is no doubt a leading reason for its huge success. It is a cheap option for communicating across borders, as all you need is Wifi to send messages and make calls.
As of December 2017, WhatsApp announced more than 1.5 billion monthly active users!
Mark Zuckerberg’s Facebook is heard of pretty much all over the globe! With an average of 1.45 billion people logging into Facebook on a daily basis, it is no wonder this is arguably the most famous app in the entire world.
Facebook is the ultimate social networking app, linking people together from all around the world, it has truly changed the dynamics of, and accessibility to, communication in the 21st century.
Facebook messenger, part of the Facebook company, however now downloadable in a separate app, also has over a billion daily users.
According to merchdope, there are 1.3 billion active YouTube users worldwide! As a video-sharing platform, you can watch pretty much anything on YouTube, ranging from music videos to make-up tutorials to funny dog videos – there is a video on every topic imaginable! Owned by Google since 2006, almost 5 billion videos are watched on YouTube every day, and 300 hours of video are uploaded by users every minute!
Ok, we are starting to see a trend here now aren’t we? Pretty much all of the most popular apps are to do with communication and social interaction, which is why Instagram is also on this list. Instagram, a photo/video sharing social networking platform, is the perfect way to keep people updated on our lives through photos and videos. Many people also use Instagram as a means of promoting their businesses and so on.
According to Instagram, over 50 million people use their app on a daily basis!
Snapchat is a multimedia messaging app, where one can either send instant pictures, videos or messages to other users. These photos do not permanently stay on a users Snapchat (unless the user saves the image), therefore making it the ideal app for sending little snippets of our daily lives to our friends!
It is such a successful app that Facebook tried to nab it for themselves in 2013, however, Snapchat declined their offer.
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