We recently added splash screens to all of our apps. Most of them last for only a second. The splash screen includes the Overpass logo, our url, and one of five tag lines.
One of the tag lines is “Shaking off the leaches.” By leaches, I actually meant leeches–one day I will fix this typo everywhere. Actually, I think one of the apps has a typo which says “Shaking of the leaches” (this really has no meaning as far as I can tell, but is fun to think about).
Anyone in any kind of business knows what the leeches are. Okay, the term is not flattering and maybe unfair. Leeches are the companies that live off of other companies. We all have to do it from time to time. I know I’ve spent too much time trying to cold call perspective clients and offer our services.
Here are some leech expressions:
- “We can get you to number one on Google.”
- “We can get your app search rating to number one.”
- “I can get you 100,000 Twitter followers.”
Etc. Etc. Etc.
Business to Business sales are what makes the world go round. B2B is far easier than B2C– you can get just a few clients and try to get them to find Customers. But the “C” that is missing from B2B is essential and has to be somewhere.
Someone has to make something and someone has to buy something. Everything else is just there to support the process.
One of the things I really like about app development for our own products, instead of for clients, is that I can really experiment about what works better. We’ve used nag screens, house ads, changed icons, cross-promoted apps, and anything else we can think of to do. Some of our apps have far exceeded my expectations and some have flopped terribly. But every one is a learning experience.
I was taking a call from the umpteen bajillionth offshore firm when I was making a list of tag lines for the splash screen, so I added the one about the “leaches”. Unfair, perhaps, but if you don’t like it you can put something else on your splash screen.
And make something.