Reported Bugs Make App Downloaders Think Twice
Most of the app users nowadays are thinking twice and are discouraged from downloading an app based on customers reviews about reported bugs and glitches on apps. This is based on a recent survey conducted by QualiTest, a software testing company.
The survey was conducted in April 2017 in conjunction with Google Consumer Surveys.It was based on a representative sample of 1000 US respondents between the ages of 18 to 54 years old.
There was also a report from QualiTest that the cost for a developer is $2 per install and the cost per loyal user – users who have opened an app more than 3 times since downloading – is $2.50 to over $4 in some cases.
So, QualiTest believes that “developers are wasting large percentages of those substantial investments, $880,000 of a $1 million investment for 500,000 users, plus possible future revenue due to bugs that were not discovered during production.”
This is bad news for developers who would lose revenues because of fewer downloads. They should refrain from releasing their apps prematurely or before thoroughly testing it to avoid these glitches and bugs.
Users and developers live for reviews. Developers should see to it that their apps have the excellent reputation to ensure downloads and maximize profits. While users, overwhelmed with the large volume of apps in the market, rely on precedent customer’s reviews (referencing to glitches and bugs) to determine what apps are worth downloading.
According to the survey, 63% of men aged between 25 to 44 years old would most likely to leave an app immediately and completely abandon it if they experience few glitches in a month.
Meanwhile, around 40% of users will exit an app as soon as they experienced a bug, and over 50% would completely abandon an app if they encounter one or more glitches a day.
Ami Sterling, CMO of QualiTest Group, said: “In today’s competitive landscape, developers are spending millions on user acquisition and retention and losing large percentages of those investments due to user abandonment.”
“Quality is a key differentiator in determining an app’s success – investing in quality assurance leads apps to gain, retain, and profit from users rather than losing them,” he added.
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