Progressive Web Apps have the combined elements of the web and mobile apps. Developers believe that the new type of app is more powerful and caters the needs of the users.
Websites do not work when there is no internet connection while mobile apps have lower retention rate. Most apps do not stay that long on the users’ mobile devices. These issues common among developers are addressed by progressive web apps.
Ionic describes progressive web apps as “a collection of technologies, design concepts, and Web APIs that work in tandem to provide an app-like experience on the mobile web.” All the features of websites and mobiles are combined together to provide the best user experience ever.
A progressive web app can be visited on the web even without internet connection. It offers app-style interactions with no installation required which is advantageous both to users who want to minimise the number of apps on their devices and to developers who want to increase their user retention rate. It works for every user and responds just like websites and mobile apps.
The more the app is visited, the more powerful it becomes. Pete LePage, Developer Advocate at Google wrote, “It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience.”
Many companies are now using progressive web apps to grow their business and serve their customers better like Flipkart Lite, Air Berlin, Alibaba, AliExpress, 5miles and much more. After upgrading their sites into PWAs, there are improvements in the number of active users, interaction and conversion rate.
More businesses and organisations are expected to adopt this new strategy considering its advantages.
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