Philippines: Testing Ground for Twitter Lite
Twitter Lite, a cut-down version of the Android app Twitter, is going to be tested in the Philippines. This is a move which could be pivotal for the company as it struggles to add to its user base.
A representative from the company has told TechCrunch that this test is a bid to broaden the availability of Twitter in a market with “slow mobile networks and expensive data plans” where “mobile devices with limited storage are still very popular.”
Aside from those, Twitter Lite would help “overcome these barriers,” the representative added, explaining the app “is an experiment” and Twitter was still thinking to consider whether to launch it in more markets.
This product is compatible with English and Filipino and available in 42 languages. It is accessible to anyone with smartphone or tablet with a browser and is available on Google Play for android devices running 5.0 and up. It also works on 2G and 3G networks.
Twitter has launched the lite web app in April, but initial promotions were focused only in India. This lite app can reduce data usage up to 70 per cent and offers 30 per cent faster launch app than its regular app.
Twitter Lite app offers the same basic function as the core app, but there are some features included to cut data consumption like users can choose to not download images and videos automatically and select what media they want to see.
The company’s CEO Jack Dorsey said: “One of our goals is to make sure Twitter is accessible to anyone in the world. And Twitter Lite exactly hits on this particular goal. Especially in places like India, we found that our app was just way too slow to access.”
This is a great news for Twitter users in the Philippines, especially those who can’t afford the monopolized internet connection and just uses data to connect to internet. More people will be engaged in social media now that Twitter Lite will be launched, just like when Facebook Lite and Messenger Lite was launched in the country.
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