I read a fantastic Tech Crunch article last month on the rise of the Chinese App market. The takeaway from the article was that, although in the western world we only have Google Play and Amazon, the Android market in China is heavily fragmented.
I speak Chinese (having learned it in the US Army), so we’ve had our apps translated into Chinese already. We have released many of them through China Mobile. Despite the fact that Google Play is not big in China, we still get a small number of users downloading the apps from China.
On iTunes, China is our second biggest market.
This week we started to distribute our apps through Hiapk–one of the largest App markets in China. We are also creating accounts with some of the other Chinese markets too. Our game plan here is to rely on ad revenue rather than purchases in China.
I wrote last week about how we have had more than a quarter billion apps installed since first go live in September. I’m looking past 500,000 and can’t wait to get to one million. Monetization is great, but as someone who is proud of their work, I want as many people in the world to see it as possible.
Anyway, I’ll keep you posted on performance in China. I have high hopes.