Why we have ads in mobile apps.
I really struggled with the idea of putting ads on our apps.
It’s funny. As soon as you have an app that is doing well, people don’t congratulate you on how well the app is doing. They don’t ask who is using it most. They don’t ask where you got the idea. They ask, very frequently I might add, “how much money are you making from it?”
To be honest, the apps are doing pretty well. We’re making as much from ads as we do from sales. But this is not what excites me. What excites me is that people in Africa are using my app. People in Peru are using it. In fact, people all over the world are downloading and using apps I designed. That is the real buzz I get from this. The money, well, that’s necessary.
No one likes ads in mobile apps. It is a way we can get a larger reach with a free app and still get something back. It’s the same with television. I’m sure the TV show producers don’t sit around thinking how cool it would be to interrupt their story with an ad break. I, as an app producer, don’t sit around and think how nice our design will look with a big ad at the bottom of the screen.
If you are using one of our free apps, I hope you dont’ mind the ads. You could upgrade (if it is in your means) or check out the people who are nice enough to place ads on our apps (and other apps too). We’ve tried several different ad networks. Everyone who supplies ads in mobile apps, we’ve tried. We also refuse to allow full page ads (besides our splash screen–that advertises Overpass).
Can you make money with ads in mobile apps? Sure, we’re doing it. As someone who is proud of his work, I’d rather have it downloaded by thousands or millions for free with ads, than a few dozen at a high price.
Click the ads, go on, you know you want to!