Marketing comes in many forms. Customers can connect through a yellow page listing with your phone details on it. Or you can create a website that has all your company information. It will serve as a window of your product and services, people who are running the business and so the business contact information.
Or you can actively post your marketing campaigns through various social media platforms such as Facebook page, twitter and if you are running an eCommerce business entirely, Instagram is the best platform to use.
But what if you already have a good following? You have a good number of customers constantly monitoring new products, promos, and events. Is it worth it to share your customers’ metadata with social media platforms, hosting servers and so forth?
As you know, you may own a list of customers following you, but you don’t own the platforms and hosting servers. You need to OWN every bit of information that you can generate from your clients’ online activities.
Building a Business App provides you with an avenue to directly provide premium value support to your customers. Engage right on the mobile platform of their choice.
Interact as if you are talking to them one on one. A click of a button can direct your customers to your support team, sales department and can take them to your customers’ community or group.
Many big brands are taking this route in their marketing efforts such as Alibaba, Amazon, eBay, Facebook ads and GoDaddy. How about the financial sector? Well, you have apps tailored for banks, loan services, and other financial institutions.
Benefits are way beyond the limit, and you can provide re-marketing for all customers who failed to complete a form. You can upsell a product just like having a Shopify store. Customers can also inquire as to whether or not they are having a direct chat to your customer support without a VOIP plan.
Business App Development: How to do it
Business Owners and Managers will have a great dilemma if they don’t have the excellent tech knowledge of how to design their app.
The challenge is how to provide a fully branded environment uniquely available for their customers; that every function, button, and pages can correlate with the business website or even the local branch/store look.
And to Add to that, the user environment which provides the feel for the customers will be an add-on weight on coming up with the desired business app.
The tip in creating your business app if you are a local business owner is to plot every single store process. From the point of customers opening your door to show them the products available in your store; to the part wherein they will hand to you the items they want to buy, receiving the customer’s money, to handing back their change and up to the role they will turn around and walk out from your store.
You need to provide the same feeling right on your business app.
You should not change the way you deliver your service to your customers even through app because they have a purchasing pattern more of old customers.
Big brands need to have a business app. As mentioned above they can’t just rely on the analytics provided by their website and social media accounts. Because not all the time customer engagement is happening on websites and the current buyers’ purchasing trend is through mobile apps; It is wise to create business apps that they can download and interact with your business right on their cellphone.
Sales will be far higher than on your website, and it can boost the relationship with your customers.
Creating a business app is better when you have App developers like Overpass Apps. Overpass Apps is a UK based company with seasoned app developers onboard.