It's Important to focus on your Professional Appearance
A few weeks ago, I had to buy a Bluetooth chipboard for a project I’m working on for a client. I’m not really a hardware guy, so felt a little bit out of my element. The website I purchased the board from had an error on it that wouldn’t let me complete my purchase. So, I phoned the support line. The phone was answered with “Hello?”.
I thought I must have dialed the wrong number, but it was them. The person who answered just said “Hello” instead of a traditional “ABC Company. How can I help you?”. The company was not small and had several members of a team on their website. So, it wasn’t just one guy with a website. Eventually, they helped me place the order over the phone. But, if I had a choice, I would have bought the chipset somewhere else.
Why did it bother me that they answered the phone by saying “hello” like I was calling their house? Because it showed a lack of professionalism and I was giving them my money.
I see this all the time in software. There’s a tendency to do “just enough” when it comes to working with clients.
I get emails from app companies that come from an address that ends in “gmail.com” or “yahoo.com”.
I get contacted by companies that send me links to apps that are no longer on the app store. Or, that don’t even belong to them.
I get handed business cards that still say “free from VistaPrint” on the back of them.
In short, I’m asked to spend money on someone who won’t even spend money on themselves.
This can be a red flag for clients.
Imagine calling a plumber or a mechanic. One guy shows up in his own car, doesn’t seem to have any tools, and hands you no paperwork. Another guy shows up in a van with his name on it, carries a tool belt, and hands you his card. Who do you feel more comfortable with?
We live in a world where we can do business for free. There are a lot of free tools. But, unless we want to also charge “free”, we need to spend some money to be professional.