Facebook Partners with Restaurants and Delivery Services
Good news for Facebook users in the US! You can already order food for pick up or delivery from the app itself, thanks to its partnership with restaurants and delivery services.
The company announced, “We’re taking the time out of finding what you want to eat by officially launching the ability to order food for pick-up or delivery, directly on Facebook,” adding the feature builds on the current use of the social network to read reviews and find out about local restaurants.
Wired reported that “Facebook most likely attempts to increase the amount of time people spend on it core app and social network. Among the food ordering services that Facebook began testing in 2016 are EatStreet, Delivery.com, DoorDash, ChowNow, and Olo. Restaurants like Five Guys and Papa John’s have also partnered with Facebook and have agreed that “users don’t have to search through multiple places to find what you’re looking for.”
The company pointed out that “Facebook connects you with old favorites and new discoveries in just a few taps.” You can also check out reviews, feedback, and insights of your friends about a restaurant before you order from it.
There will be an in-app browser with an ordering system, a feature where users are directed and are similar to those offered by food delivery services and restaurants.
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