Today’s era is all about manipulating the available technology for harnessing your business interests. We have seen a lot of companies publishing apps that were designed to meet their clients’ needs. And those needs are always the trigger point of why Business Mobile Apps are created. It is not about the hype and the fad but its the necessity of getting closer to the clients. If you are operating a business, then you need to understand the changes that evolving in today’s market and that is “Personal Marketing.” I call this new era of the diversified, compact scheme in delivering content in a single device and that is the mobile platform.
Here are some facts that you need to know about mobile marketing:
As reports say: there are now over 3.5 billion mobile internet users, and the majority are spending an average of 69% on their whole 24 hours on their smartphone; Thus making mobile devices as sources of information, communication, and personal transactions.
Mobile App Usage
With the 8 Million Apps Available on Google Play store and 2.2 Million in the Itunes App Store, as of 2017 alone, it generated more than 197 Billion downloads.
Web Searches are no longer predominantly done through Personal Computers; mobile searches are now the hotbed for local leads or sales. 69% of consumers worldwide with the age bracket of 18-19 are most likely to do the web search through a mobile device.
Given this data, it is indeed the right time to ask your board to push a budget for your business app.
But how do you come up with a concept your app? Coming from the medical background, I always follow the needs over the wants: Do the Maslow Hierarchy of needs principle. First focus on the critical details of your apps– the things that should be highlighted or the center of functionalities then proceed with the designs. And also make a reference to your budget for your app project. The more complicated your app can be, the longer it will take for the developers to finish it plus it will also be expensive.
Do a checklist of your app project goals and always equate it with the amount of budget you have. In this way, you can set forth for App Version Phasing. Version one can be just of the essential functions; then when you have an additional budget for an upgrade, you can add more features and so forth.
Some people can assist you on this aspect; Overpass Apps is a team of well experienced App Developers. Make a call today or email them at [email protected]