Having a mobile phone is becoming a necessity. Every modern human person is aiming to buy the most high end, one of a kind, a mobile phone that can meet its owners need. Necessity-wise, according to the studies conducted by Pew Internet and American Life Project, mobile phone usage is a bit hyperventilated. Apple, Samsung, LG, Huawei are all benefiting from this trend. More so, traditional products such as food and beverages are now coming behind these IT giants.
If you are coming from the business sector, you can find this trend worth to look at. Think of the possibility of bringing your brand to your target customers through mobile apps.
According to Smallbiztrends.com, there are ten ways your business can grow with a mobile app:
Increase Visibility to Clients at All
An app can sit on your clients’ phone, but it can always send notifications of what’s new with your products and services. It can alert your clients of any discount or events they can watch out for in your restaurant, office or your store. Increasing visibility can’t just be relied on a facebook page, website or Google business entry. You should own your audience and deliver first-hand communication right on every medium that you have. Big brands are now pushing for mobile apps because it gives direct contact with their clients. The clear example of this are banks, airline companies, consumer goods, and hotels.
Market More Directly
Shopify stores are a big hit in e-commerce, but eBay, Amazon, and Alibaba are also fighting back because they see the potential of engaging directly to the target consumer right on their mobile devices.
If you are selling T-Shirts locally and want to expand your market reach, these days you can’t merely rely on Ads – you need to push your brand in all angles even on creating your app and engage directly to your client.
The great thing about having a mobile app is that when a buyer abandons a cart, you don’t just go for retargeting via Facebook ads or google ads but merely do it right on your app. You can send notifications; you can email the buyer and even chat through the app. Your app is the gateway between you and your buyer.
Provide Your Customers with Value
Remarketing / Retargeting is one way to engage further with your buyer. If one buyer failed to complete a cart, offer a discount coupon, and if he completely discards the cart, then you can provide bundle products. In this way you present your customers add value to their shopping experience.
Some companies are now providing discounts and coupons if customers will buy through their apps and not on their website. Why is that? Because they can analyze the person buying activities; items that interest him the most and can predict which products can be placed on the front page right on when the buyer will log on for the second time.
Often when buyers become hyperactive, eCommerce apps offers VIP coupons or free shipping and some are offering raffle coupon for an item or a cruise.
Build Brand Recognition
increase their audience reach and to promote brand awareness are the common reason in creating a mobile application. Businesses can communicate with their target audience and promote valued products and services. Apart from having a social presence and a website, companies should keep that strong relationship with their target audience through mobile apps.
Increase Customer Engagement
E-commerce sites are now creating their apps because they want to predict their customer’s behaviors. They are feeding their customers who downloaded and installed their apps with items that may interest them. Why so? Because they see the importance of predicting possible customer engagement. Businesses are taking this opportunity to push more sales, provide more add-on products and services and promote more engagements as much as possible. They want to know which items their customers want and so their needs.
Big Brands and Big Businesses are maximizing their presence on mobile phones through apps because they see the potential of bringing their businesses + brands to their target customers right on their mobile phones.
So, the question is… have you created your app for your business?
Moreover, if not, then why not?