I make no secret about the fact that I hire offshore developers, so I get contacted a few times a week by development company representatives via email, Skype, or Google Chat.
A typical conversation goes like this:
Development Company: Hi, we are an offshore development company who do mobile app and web development.
Me: Okay. Nice to meet you.
Development Company: Please let us know if you have any jobs for us.
Me: Okay. Thanks.
That’s it! This is where the conversation ends. I give the polite (although brief) brush off in response to their ambiguous pitch.
Most of the time, no one gives me a reason for me to be interested. I’m not talking about the sleazy Amway salesman pitch (“How would you like to make more money and work less?”), but they could at least try to get me interested. They could tell me why I should choose them over other companies.
The underlying assumption of these IT companies is that software development is a commodity skill. One developer is like another, they assume. But if I want someone to work on one of my projects, they need to demonstrate some sort of talent.
If you are a woman, imagine getting propositioned like this via Skype or instant message (where you have no idea who the other person is) :
Suitor: Hi, my name is Joe.
You: Hi Joe.
Suitor: I understand you like men. I am a man.
Suitor: Please let me know if you would like to go on a date with me some time.
You: Okay. I’ll let you know. (this is the brush off)
Actually, I’m sure this exchange happens every day. We’ve all seen it, haven’t we? But, you get what I mean . . .
There are probably hundreds of thousands, if not over a million, software development companies in the world. Why should I choose this company over any of the others? Without a compelling reason, they get no consideration at all.
Maybe they hope that no one else has contacted me. Sometimes, they’ll send me a website link. But I usually already know what the site looks like– an impersonal site with lots of tabs, stock images, and dozens of code language logos on the front page (PHP, Mysql, Rails, etc).
Every day, I try to make Overpass stand out from the other companies in this huge crowd. I try to find ways to make app development faster, cheaper, and with higher quality than anyone else. I try to find ways to add value that others can’t. I try to find ways to keep Overpass from being a commodity app development company. Maybe I’m successful, maybe I’m not. But, this keeps me up at night. This gets me up at 4am to start work. This drives everything I do.
There are too many options out there. Too many choices. The app market is chock full of development companies. We strive to be different. We strive to play by different rules.
What makes you different?