About a decade ago, I read Tom Peters’ book Re-Imagine. It had a profound effect on me. The book is full of enthusiasm about the coming changes in business and technology. The book is full of great quotes, including this one:
“We are in a brawl with no rules.” – Paul Allaire, former CEO, Xerox
I love this quote. It was very true at the end of the last century. But it is even more true now.
With mobile, the rules of software have radically changed. Some companies still abide by the old rulebook, but the prize will be taken by the companies that make up their own rules as they go.
In the age of mobile, the old rules don’t apply. Speed to market is more important than focus groups and surveys. A great design is far more important than a 3-page list of features. In the web/desktop era, it was not uncommon for a product to spend months or years in development. Now it needs to take weeks. The “2005 Web Company Playbook” needs to be thrown out. It’s time for the “2014 Mobile Playbook”.
A brawl with no rules. Survival of the fittest.
Long live the age of mobile.