Upon the release of Apple’s latest software, iOS 11, on Tuesday, September 19, 2017, users were given the ability to record their screen, a feature that could drive the uptake of Augmented Reality (AR) apps.
Augmented Reality (AR), is the way to link real-world objects and virtual ones, with the help of your phone’s camera. This is one of Apple’s big bets for the future. Apple has made it easy for developers to create AR apps with the launch of ARKit on iOS 11. That, coupled with the specially calibrated cameras for AR on the iPhone 8, iPhone 8 Plus, and iPhone X mean that the technology will get a big boost.
The most famous AR app that most people know is Pokemon Go, although, the AR aspect of this app is incredibly finite compared to what’s possible now.
Another example of Apple’s ARKit is Giphy World, an app which users can bring GIFs into their surroundings and record them as video.
The augmented reality (AR) technology in Apple’s new iPhone – iPhone X – that was launched on September 12, and in iOS 11, will provide Apple with a fresh revenue boost, according to analysts at Macquarie Research.
In a note to investors on Monday, Macquarie Research analysts Benjamin Schachter and Ed Alter said they “expect Apple’s latest innovations in AR to increase revenues across Apple’s Services business, which includes the App Store, iTunes, Apple Music, iCloud, Apple Pay, and more. Revenue across Apple’s Services business was $7.3 billion (£5.5 billion) for the last quarter.” Analysts were pointing to the fact that Apple has already generated hundreds of millions from the worldwide popular “Pokemon Go” AR app.
According to App Annie, the App Store will give games a more prominent display, which are expected to account for 75 per cent of App Store revenue in large part, thanks to in-app purchases.”
Developers can promote up to 20 in-app purchases, including subscriptions, on the product pages, according to Apple. Customers can now browse in-app purchases directly on the app-store, too, and start a purchases even before downloading an app. This will surely help to gain exposure to the app.
AR will provide the “wow factor” according to analysts and Apple’s marketing team will surely focus on its abilities to generate revenues and to establish leadership positions for the coming of AR platforms.
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