I was meeting with a client a few weeks ago and was showing him the stats on Ear Spy. We were looking at store stats and Google Analytics. I showed how well over a million people have downloaded and tried my app. I also showed him how each day, around 5,000 people use the app.
This client (I won’t mention his name only because I haven’t asked his permission to do so) said something very exciting to me. He said, “This is like writing a book and have lots of people read it.” Wow.
To be fair, it was much simpler than writing a book. My apps are very simple. Maybe writing a poem or, I suppose, a tweet. But the important thing is that more than a million people have experienced my idea. They’ve opened my app. They saw the splash screen that says “Overpass Apps”. They’ve all given me at least one minute of their time to show them my idea. And I’m just a guy who loved spy books and movies as a teenager.
Many people email me or leave comments. I love this and always try to answer. Take a look at the comments on iTunes, Google Play, or Amazon and you will see some are very bad (even hateful) and some are very kind and glowing. But they all took time to tell me if they liked it or not.
I would not get this awesome feeling if I had re-skinned an existing app. I would not get this feeling if I took an example from the app charts and copied it. I feel great about my creation because it originated in my head and I brought it to life (with the help of my developers, of course, and Matt who gave it the great name).
Apps make money, sure. But they also get people’s attention. You can be very tactical (“Everyone’s buying these little apps now. I don’t understand it, but I’m cashing in.”) or you can be very creative and express yourself through a new medium.
You can make people’s lives easier or more fun or just give them a diversion for a little while. But none of this will happen unless you start.
Look at the apps that exist on the market. You and I both know that there is so much more potential for more. The killer mobile app hasn’t been written yet.
When you create your app, will it be a reflection of you?