Apple will be implementing price changes to its App Store in the next seven days. The tech giant is increasing the price of apps and in-app purchases in the U.K. by 25 percent.
The price hike is part of the company’s response to the impact of Brexit which affected the exchange rate of pound to dollar. Change in the country’s taxation and additional business costs are also factors of the increase in the price of apps.
Once Apple officially applies the changes, apps costing £0.79 will be £0.99. Apps at £1.49 will cost £1.99. The same will be applied to in-app purchases. Ian Fogg of IHS Technology stated that the changes are inevitable.
“It was certainly inevitable that Apple would change the price point for apps in the App Store to reflect currency changes. Technology consultancy. But this is a normal part of the way the store works because it does not have dynamically changing prices that would change gradually,” stated by the senior director and head of the IHS mobile and telecoms team, as per BBC.
Apple has already increased the price of its computer products last year. Its Mac line-up has become more expensive for the Brits for the same reasons.
Meanwhile, Apple App Store in India, Turkey, Romania and Russia also experienced the same changes due to increase in tax rates.